Mountain View - August 15, 2008 - Telemundo Internacional, an NBC Universal division deemed the preeminent leader in Latin American television worldwide, and TVU Networks, a global live Internet TV service with a user base of 18 million viewers in 200 countries, jointly announced today the addition of a Telemundo channel dedicated to its chart-topping series "Decisiones" that will be available worldwide excluding Mexico and the US.
Telemundo Internacional is a division of Telemundo network considered a leading force in Latin American television. Telemundo's programming airs in over 80 countries worldwide and it is a sought-after source of both the best in traditional and cutting edge television entertainment.
"Decisiones" is an original Telemundo production that offers passionate and moving stories inspired by real life heroes that struggle, fall in love, make mistakes, and are able to redeem themselves. The program is moderated by renowned television hostess, Candela Ferro.
"Decisiones," in production since 2005, today enjoys a loyal following in countries like Mexico, Argentina, Bolivia, Chile, Ecuador, El Salvador, Guatemala, Lithuania, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Venezuela. This Telemundo series has been sold in more than 40 territories including Armenia, Azerbaijan, Colombia, Costa Rica, Ecuador, Estonia, Georgia, Honduras, Latvia, and Romania among others.
According to Luis Daniel Capriles, VP International Digital Media for Telemundo Internacional, "Part of the business philosophy of Telemundo Internacional is to identify new development ideas to create content for the industry and generate interesting business for the new television platforms. Internet TV is an exciting new platform that allows us to increase Telemundo's distribution and footprint within the Hispanic/Latin community around the world, and TVU is the perfect partner in achieving such an ambitious goal."
In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television, according to the Terra Networks-sponsored "Hispanic Syndicated Study," conducted by comScore Media Metrix. In general, online Hispanics—independent of their language preferences and acculturation levels—are heavily engaged in technology," wrote the report's authors.
Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV. On a weekly basis, Terra reported that more Hispanic-American Internet users spent 13 or more hours online (30%) than watched TV for the same amount of time (23%).
Paul Shen, CEO of TVU Networks states, "TVU is thrilled to have a tier one broadcaster like Telemundo on board with us. TVU's platform marks the seamless convergence of the Internet and TV, and it's our hope that the heavy media-using Hispanic-American communities will find tremendous value in the Telemundo programming on the Net."
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About Telemundo Internacional:
Telemundo Internacional, a division of Telemundo Network, is dedicated to the international sale and distribution of the network's original content and a catalog of programs by leading producers in the industry. In addition, part of the business philosophy of Telemundo Internacional is to identify new development ideas to create content for the industry and generate original and interesting business for the new television platforms.
Currently, we are the second largest Spanish-language content distributor in the world with more than 190 programming slots. In 2007, our content, which includes novelas, specials, variety, entertainment and reality shows, was broadcasted in over 104 countries around the world and translated/subtitled to more than 35 languages, reaching a total of 36,000 hours of programming aired outside the U.S. and Puerto Rico.
Telemundo Internacional is part of the NBC Universal Family.
About TVU Networks:
TVU Networks, www.tvunetworks.com, delivers a live global Internet TV service. The service combines patent-pending Internet technology with a global network of content providers to bring viewers programs that they won't find on their local cable and satellite TV system, including sports and news from around the world. For TV broadcasters, both professional and amateur, TVU Networks offers a cost-effective turnkey solution to reach a global viewer base with an unlimited channel capacity and very low broadcasting costs. TVU's solution includes effective monetization capabilities for content owners, including geo-filtering, subscription services and personalized in-stream ad insertion tools. The TVU service is currently shipping bundled into all HP Pavilion consumer laptops.
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